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Google Adwords Internet Marketing Packages
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Google Adwords can dramatically increase your website's traffic overnight!
What if I told you that if someone searches a keyword relating to your business, a link to your website could appear on the first page of Google's search results... excited ?
Google Adwords is a very clever Pay-Per-Click Campaign that can generate massive amounts of visitors for your website.
If you are new to Google Adwords, below are some FAQ's to help get you acquainted.
Google Adwords Internet Marketing Packages
Starter
Bronze
Silver
Gold
Once off Set-up Fee: (exVAT)R 450
R 450
R 450
R 450
Once off Set-up Fee for your Internet Marketing Package. Set-up includes creating a Google Adwords Account as well as embedding tracking code onto your website in order to gather vital statistics eg. where your visitors are coming from, what they are paying attention to and how long they stick around for.
Basic Monthly Management Fee: (exVAT)R 990
RQ
RQ
RQ
Monthly Management Fee.
Addtional Fee - % of Monthly Adwords Spend:20%
20%
20%
20%
The Ad Placement Cost is a Percentage of your monthly Google ad spend. I.e If you allocate R1000 monthly towards your Google ad spend, then Afridesign's fee will be 20% of your total ad spend. So we will add R200 on top of your monthly management fee as our Ad Placement fee.
Minimum Adwords Monthly Budget:R 900 +
R 2500 +
R 5000 +
R 10000 +
Minimum Adwords Monthly Budget means the amount of money you will use to place ads. Every time your ad displays it costs you nothing, only when a visitor clicks on your ad will you be charged, hence the Pay-Per-Click model.
RQ (Request Quote)
Breakdown of Internet Marketing Packages
Adwords Account Set-Up:
We create an account for you in Google Adwords, set up campaigns, ads & keyword lists. We make sure that all the settings for your campaign are determined before it goes live.
Adwords Account Management & Adjustments:Adwords campaigns require constant attention, which means that we are constantly testing and tweaking your ads to get the best results. We assess the entire account at least 2 or 3 times every month to diagnose possible problems as well as to keep it running smoothly.
Monthly Analytics Reports:We also set up a reporting system for your campaign within Google Analytics. We use the web stats given by this system to improve & enhance your campaign. We also provide monthly reports to each client on the progress that their campaign is making.
Custom Landing Pages for Ads:
If need be, we also create specific landing pages which users will be directed to after clicking on your ads. Landing pages can relate to anything, from specific products / services, to special promotions and online sign up forms.
Conversion Tracking:If you need to know how many users perform a certain task while on your website, we can track this by embedding a "conversion tracking" code onto your site. We will then be able to give regular reports on how many of your website visitors are sending web queries, buying your products online, signing up for newsletters, etc.
Conversion Optimisation:Using the conversion stats given by Google Analytics, we will optimise your campaign to increase your conversions.
Social Media Marketing:Some of our packages include Social Media Marketing services. Among other things, we add links to your website for social networking & bookmarking sites, thus increasing brand exposure for your business on the web.
SEO Assistance:1 hr/ month
1 hr/ month
2 hr/ month
Some of our Google Adwords packages also include basic SEO services, which entails the analysis & improvement of your website for better rankings in the Google search results.
Monthly Maintenance of Site:1 hr/ month
2 hr/ month
3 hr/ month
If your website needs minor changes while we are running a Google Adwords campaign for you, we are happy to make those changes.
Competitors Research:To determine a suitable web marketing strategy for your website & Google Adwords campaign, we also conduct an analysis of your competitors' online marketing efforts.
Google Adwords, does it work ?
Tired of losing out to your competitors' websites? Are they hogging the lion's share of website traffic that should be coming to you ?
How does your website's performance compare to what you spent on it hoping that a new design would bring you more traffic & thus more business?
Most people we come across might have heard about Google Adwords, but very few understand how it works or the power it has to drive "targeted" traffic to their websites.
What we mean by "targeted" traffic is the following:
Let's describe Google Adwords in the everyday language that most of us understand. Let's say you have a business that sells running shoes. You have a shop on a busy street with hundreds of people walking up & down the road everyday. Not everybody walking along that road is interested in buying shoes, right ? However, there are some people walking along your road, who actually are looking for a new pair of shoes.
You decide to be proactive & you put somebody in the front of your store to hand out pamphlets. With glossy new pamphlets in hand, your team starts handing them out furiously. Checking in on the team, you notice a trend. For every 100 flyers passed out, only two flyers are not immediately thrown away in the closest bin. So you take stock of your approach and find that you had to use 100 pamphlets to get 2 "potential" customers through your door. More worringly, 98 of those 100 pamphlets were just tossed away!
What if there was a way, to only give a pamphlet to the people who were actually looking to buy shoes ?
What if you could have all the people looking to buy shoes, walk on your side of road, right past your store, & all the other people who do not want to buy shoes, walk on the other side of the road? That would be a huge help, wouldn't it? So now, when you give out your pamphlets you have 50 people walking into your store for every 100 pamphlets you hand out.
Let's go even further & assume that you could have all those that want just normal shoes, walking on the other side of the road, & those that wanted running shoes walking on your side of the road. Again, you hand out your pamphlets & you get 90 people walking into your store for every 100 pamphlets you hand out! Incredible, right? You have gone from wasting 98% of your pamphlets down to a mere 10%!
That is what we talk about when we refer to "targeted" traffic. What if you could drive the people who are looking for YOUR exact product directly to your website? It can be the major difference between a HOT lead or a COLD one. Google Adwords is about bringing "RED HOT" leads to your website.
NOW THE BIG QUESTION IS... What do you do with those visitors once they land on your website ? Most website owners think all they need to do is get visitors to their site, INCORRECT! This is only half the battle won. You also need to have a clear CALL TO ACTION on your website, which inpsires your visitors to give you their business.
Below are two case studies. The first is about driving instant traffic to a website. It shows a massive improvement over just one month with regards to website traffic. The other is about a slow & steady approach to driving traffic to a website. It also demonstrates how the "bounce" rate of a website can slowly be improved. Making sure that website visitors are not only "targeted" but also stick around for longer, & actually buy something (which, when you get down to it, is what you really want... SALES, SALES & MORE SALES!!).
We at Afridesign have worked hard to improve our own website's performance, and we feel that we have something of WORTH to SHARE with you.
Adwords Case Studies
Google Adwords Basics
What is Google Adwords ?
Most of us are familiar with Google search, right ? Now if you use Google for more than 10 minutes, you will see a "sponsored link", appearing either on the top of the page, or on the right of the search results.
You might have also seen a section called "Ads by Google" on a few websites, which are also sponsored links. Those ads are placed there by companies or individuals using a program called Google Adwords.0:0How does Google Adwords work ?
Google Adwords is fairly straightforward. Whenever someone performs a search query for a specific keyword or phrase, i.e. "web design" - Google then matches it's database of advertisers to that keyword.
For example, as a web design company, we want to have our ads displayed whenever someone searches a phrase related to "web design" on Google. Google looks for the ads that are the most relevant to the search query, & then displays those ads in the "sponsored links" section.0:0How much does Google charge me to display my ad ?
YOU decide how much you want to pay per "click". Google charges on a "Cost Per Click" model, which means that only when your ad is clicked, will you be charged. However, you must take note, that if you choose to pay 50c per click & your competitor comes in at 60c per click, his ad will be "ranked" ahead of yours in the search results.
You might be thinking, well then, the man with the biggest wallet wins, but this is not true. Google rewards relevance, meaning that the more relevant your ad is to the search query, the greater the chance you have of paying a lower CPC while still being ranked higher than your competitors. What's more, is that the higher your "click-through-rate" is, the more that Google rewards you.
Let me guess, the next question you want answered is "how do I get a higher click-through-rate than my competitor?". Therein lies the million dollar question...2:0Why would I want to use Google Adwords ?
Getting onto the first page of the Google's results can be tricky. It also takes time for your listing to climb the Google ladder. "Organic" search results also depend on how Google indexes the pages of a website. So you might be ranked well for "web design" but not so well for "website design". Google Adwords allows you to target that keyword, or any other keyword or phrase that you might want to use.
Google Adwords also comes in handy if you want to direct people to a specific page, rather than have them land on your homepage & then try to find what they looking for. For example, you might be running a special & you want people to go to that page first, Google Adwords can do that for you.
When someone clicks one of your ads, that person is then directed to your website, thus driving instant, targeted traffic to it. There is no need to wait for your website to climb position in the "Organic" search results to increase traffic to your site.0:0What we love about Google Adwords.
Somebody is looking for a Website Design for their new company. They go to Google & enter a search query for "Website Design" - now, as we have one of our targeted keywords as "Website Design" - our ad appears. They click on it & now they are on a page of our choosing. We have made sure that the content is focused on website design & how great our product is.
Now here is the beauty of it all.. we do not have to sell them on the idea of buying a website. They are already looking for a website, which means that half our job is done. We already know they want a website because they typed it in the search box. The best part, is that they are looking for a new website design & they are on OUR site... all we need to do now is give them a good reason to choose Afridesign.
Rather than cold calling our clients & catching them on the off chance that they might be looking for a website, we get leads that are HOT!0:0
Types of ads you can have and where will they be displayed ?
What type of ads can I run ?
You can run texts ads:
Banner ads:
Plus ads specifically designed for mobile search.1:0When are my ads displayed ?
An advertiser can choose when his ads are displayed - it's pretty much up to you. The beauty is that you can choose very specific times of the day to run your ads, you can even choose which days to run your ads etc.
However, once your daily budget has been reached, your ads stop being displayed until the start of the next day.0:0Where exactly do my ads get displayed ?
Two places: The Google Search Network & the Google Content Network.
Search Network: Your text ads will be displayed on the Google Search network, meaning that they will be displayed in Google's search results. They will also be displayed in the search results pages of other properties within the Search Network. These other properties form part of a results page as a user navigates through a site's directory, or on other relevant search pages.
Content Network: Your ads will also be displayed on a collection of websites & other products, that are based on content themes rather than specific keywords. So your ads will also be displayed on other sites that have content that is relevant to your ads. i.e. If you run ads about dog food, your ads will only be displayed on websites that have info pertaining to dogs or pets.0:0
Keywords the "key" to Google Adwords
What are keywords ?
Keywords are targeted words & phrases which are relevant to your ads. When a user searches these particular words/phrases, your ads will be displayed. This way you will drive visitors to your website who are already interested in your products, services & info. You are also able to select or choose your own keywords. Some keywords might be more popular than others, which means that they will be more expensive when it comes to bidding on them.0:0How to build a keyword list ?
First you must think like your customers, existing as well as potential. How would they describe your products ?
What would an existing customer type into the search bar to find you if they had forgotten your web url ?
The key to building a list & expanding it, is to include synonyms as well as common misspellings. Don't ignore phrases like "where do I find.......", "what is....." etc. Filter out keywords that are irrelevant & too broad, and lastly, if you are lost for "words", then that is where we step in...0:0Keywords & Relevance
The relevance of your ad refers to how useful it's information is to the user. The more relevant your ad is, compared to the keyword searched & your web page, the more useful it will be to the user. The more useful that info is, the more likely that your ads will get clicked, and ultimately, the more business you'll get from that ad.
Google also rewards ads that are relevant, meaning that you could be bidding 20c less than your competitors are & still have your ad appear in the top few positions.0:0
Budgets and Bidding, getting the strategy right.
Why do I need to "bid" per keyword ?
Every time your ads get clicked, Google charges you for that click. Hence the term, pay-per-click (PPC) advertising. So, it is possible to bid a different amount for each keyword. eg "keyword 1" might cost R1.00 per click, whereas "keyword 2' might cost R1.50 per click. This all dependens on the competitiveness of the industry you are in, & how many other advertisers are running ads similar to yours.
If you bid too little, your ad might not appear where you want it to, or not even on the 1st page of results. If you bid too much, your ad will be in the top position but, you could potentially & unnecessarily be paying to much to be there. This is where the help of a Google Adwords Pro comes in handy! We will advise, set up, manage & track your Google Adwords campaigns.0:0I have a small budget. How do I advertise on Google & get the most out of my money ?
An advertiser can choose to only advertise on the search network, or target a certain demographic. Another strategy can be to only advertise on certain days & at certain times.0:0How do I control how quickly my budget gets spent ?
Google Adwords requires that you specify a daily budget for your ad spend. Once you have specified that daily budget, your ads will be displayed up until the moment that your budget has been reached each day.0:0
Case Study - Drive Instant Traffic to your website in 1 month
You need more website traffic, right ? - Instant Traffic Case Study
WHAT IF I TOLD YOU AFRIDESIGN INCREASED A CLIENT'S WEBSITE TRAFFIC IN ONE MONTH BY MORE THAN A 1000% ?
Impossible right ? No, we have actual data from an Afridesign client over a two month period of analysis that shows how with the help of Afridesign, and using Google Adwords, our client's website traffic increased by roughly 1406% in just one month!
There was such a significant improvement in the clients website traffic that we used this to show case how powerful Google Adwords can be. It was so good that we have even had some of our competitors stealing / plagiarizing our data & using it as their own, to try & lure clients their way !
Find out how we increased a client's website traffic massively in just one month!
Sign up for a 3 Part Email series, outlining how and what we did.
[FAQEMAILFORM]
PS If you sign up for this email series & you decide to go for one of our Google Adwords Products, you automatically qualify for a FREE R300 Google Adwords Voucher*
0:0
Case Study - Increase website traffic and retain visitors for longer
Get traffic to your website & keep them there !
Getting traffic to your website is only half the battle won. What you do with that traffic is just as important.
Some companies are only worried about about the number of people that visit their site, "hits" is all that they focus on. They shout from the roof tops, look at our "hits". However the real key to any website is the "BOUNCE RATE". This is the measurement for how long people spend on your site.
Less than 20 seconds is a bounce! If you are getting i.e. 10 visitors to your website & you have a bounce rate of 90% that means you are only getting 1 out of every 10 people to stick around. Now if you are paying for your clicks, like the Google Adwords model, this can get very expensive because you are paying for all those bounces. However, if you have only 5 visitors to your website & a bounce rate of 20% it means that for every 5 people coming to your site 4 are sticking around!
In less than one year we increased a client website traffic by more than 400% but here is the kicker... we reduced their bounce rate from 40% to 22% by driving targeted traffic to their website.
Then the next area we focus on is... "Conversions", a successful website strategy should have a set of outcomes for their website that you are able to track, whether it be buying a product or signing up for a newsletter. This allows you to start to track the success of a website.
If you are serious about your website & you see it a vital part of your business, then speak to us. If all you see it as, is just a "brochure" then Adwords is not for you.
Find out how we increased a client's website traffic massively, retained their website visitors and increased their leads & sales!
Sign up for a 3 Part Email series, outlining how and what we did.
[FAQEMAILFORM]
PS If you sign up for this email series & you decide to go for one of our Google Adwords Products you automatically qualify for a FREE R300 Google Adwords Voucher*
0:0
What is the bottom line ?
How much do I need to spend ?
The budget is up to you! Please keep in mind that not all industries are "equal", some industries are extremely competitive i.e. travel & tourism - so a small budget is not going to go very far within that industry. However plumbing is not as competitive, so a small budget can go a long way.
Increased budget means increased traffic. However, if your website is not converting that traffic into sales then you are wasting money. So before increasing your adwords budget, it is key to ensure your website is converting existing traffic into sales.0:0Why can you spend less in some industries and not others ?
When we refer to an industry being competitive within Adwords it means that the cost per click is higher in that specific industry. The reason the cost per click might be higher is that it has more companies advertising within it. So the more people you have the higher the bids are for each click.
However it is not all doom & gloom. Like we said the travel industry is very competitive however within Google Adwords you can be very specific with regards to you search terms. So if you are in the tourism industry but you have a B&B in Bloemfontein you will pay significantly less for the keyword B&B Bloemfontein than just the keyword B&B, plus you will probably get a much better conversion ratio with the first keyword.0:0How long does it take to see results ?
Results can mean different things to different people. If results mean visitors to your website, then that can be seen almost immediately.
However if results means sales from your website then that can take a while. The reason that can take a while is although you are driving a whole bunch more traffic to your website, you might be loosing visitors because the sales funnel on your website might not be optimised correctly or vistors are getting lost along the way. Basically it means looking at the traffic coming to your website, assessing how they are navigating through it & where you are loosing clients. Also assessing which ads bring in the best sales figures, i.e. which of you ad are converting clicks into sales.
The real power behind Google Adwords does take some time to implement, if you are serious about it then we recommend no less than 3 months to see real long lasting improvement.0:0
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