SMS Competition Software

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Setting up a text-based SMS Competition has never been easier or quicker.

Set up your own SMS competition in less than 5 minutes. We remove the hassle of trying to apply for your own dedicated shortcode number.

Our SMS competitions console allows you to create an unlimited number of text-based SMS competitions. With competitive rates, you will find our system hard to beat.

SMS Competitions Software Includes:

SMS Competitions Console

Online Promotional SMS Competitions Console:

Create & setup SMS Competitions through an online console. Manage the entire process yourself through an online interface, which allows you to track and monitor entries during, and after, your campaign. Create trigger words for your SMS Competitions that people will SMS to enter your competition.

Virtual System - NO Software Installation Required:

Requires NO Software Installation as the software is browser-based. Upgrading of Software is FREE and ongoing, which means that you will always have the latest technology at your fingertips.

Unlimited SMS Competitions Creation:

Create an unlimited number of SMS Competitions on the 20% profit split option, at no extra charge.

Please Note: If you create a SMS Competition on the 80% profit split, you will incur addtional setup & monthly fees.

For the difference between 20% & 80% Campaigns, please see our FAQ's section below.

Schedule SMS Competitions for future dates:

SMS Competitions can be scheduled to run at future dates, meaning that you can setup campaigns beforehand & the system will automatically start them on the scheduled date.

Full SMS Competitions History:

Once your competition has ended, you can access your competition info at any stage.

Please Note: You will need to pay your monthly subscription fees in order to have access to this information.

Download SMS Entries in CSV Format:

You will be able to download the entries from each campaign as a CSV file, allowing you to view & utilise the information offline, using Excel.

Up to the Minute SMS Competition Statistics:

Up to the minute stats on Entries/SMS' received.

View incoming SMS' :

You are able to view the full, incoming message for every SMS entry & search previous incoming SMS', from previous campaigns.

Extras Include:

Bulk SMS Console:

FREE: Bulk SMS Console Included. Send SMS' from R0.25c per SMS (SMS' not included).

+ Sign Me Up!

How does it work?

We have taken the hassle out of getting your own shortcode - we have registered a number of shortcodes for you to make use of! Each shortcode has been assigned a specified value i.e. R 1,00, R 2.00, R 3.00, etc.

With our SMS Competitions Software, you are able to choose your SMS price band, your SMS Keyword and your Competition dates. Once your choices have been made, you will be assigned a shortcode number to use during that time period.

So you might ask, "Will my SMS number be the same as someone else's?" The answer is YES, you will have the same shortcode but you will have a unique "keyword". If you hire a R2.00 shortcode number and specify that you want to book the word "LAUGH", no-one else will be able to use that keyword. Your chosen keyword will be yours exclusively for the duration of your SMS competition. Once your SMS competition has ended, the keyword will become available for someone else to use.

graphic = bulk sms competitions demo - sign up for a free demo account & let us reward your curiosity

SMS Competitions Software - Initial Set-Up & Ongoing Monthly Software Cost:

Fixed Monthly Software Subscription:

R 450 incVAT/mnth

This monthly subscription enables you access & use the SMS Competition software. As long as you pay your monthly subscription fee, you will be entitled to use the software.

Once Off Software Activation Fee:

R 150 incVAT

Once off activation fee for the software.

SMS Competition Options within Software:

Option 1 - "20/80"

Option 2 - "80/20"

When creating a SMS Competition using the software, you will have two options available to you.

Option 1 has no additional monthly or set-up fees, for the SMS Competitions that you create. However, you will only receive 20% of the SMS revenue AFTER the networks have taken their share.

Option 2 has additional monthly and set-up fees, for each SMS Competition that you create. However, you then receive 80% of the SMS revenue AFTER the networks have taken their share.

Once Off Per Competition Set-up:

R 0 incVAT

R 900 incVAT

This is a once off fee for each SMS Competition you create.

Monthly Per Competition Cost:

R 0 incVAT

R 500 incVAT

The monthly charge for the entire duration of each SMS Competition & Campaign that is run on the respective options.

SMS Revenue for the selected options:

Option 1 - "20/80"

Option 2 - "80/20"

When creating a SMS Competition using the software, you will have two options available to you.

Option 1 has no additional monthly or set-up fees, for the SMS Competitions that you create. However, you only receive 20% of the SMS revenue AFTER the networks have taken their share.

Option 2 has additional monthly and set-up fees, for each SMS Competition that you create. However, you receive 80% of the SMS revenue AFTER the networks have taken their share.

Network Fee for Total SMS INCOME:

30% - 50%

*The networks (Vodacom, MTN, CellC & Virgin) take roughly 30%-50% per inbound SMS. Please note that the network fees % are based on the SMS price band you choose. The higher the price band, the lower the network % will be.

Afridesign Fee of 3rd Party Revenue:

80%

20%

Once the networks (Vodacom, MTN, CellC & Virgin) have taken their share, which is roughly 30% - 50% of total SMS revenue, we are left with what is called "3rd party revenue". Our fee is a % of the 3rd party revenue. This % depends on the option you choose when setting up a particular competition.

Your Share of 3rd Party Revenue:

20%

80%

Each SMS Competition will earn a certain amount of revenue - the % splits for the parties involved depends on the options you select. Once the networks (Vodacom, MTN, CellC & Virgin) have taken their share, which is roughly 30% - 50% of total SMS revenue, we are left with what is called "3rd party revenue". Your share is a % of the 3rd party revenue. This % depends on the option you chose when setting up your competition.

Reply SMS charged at:

R 0.29 incVAT

If you choose to include a reply SMS in your SMS Competition, please note that you will be charged per reply SMS & that it will be deducted from your share of the 3rd party revenue.

Please Note: Both options are available within this software package. Each time you setup a SMS Competition you will be prompted to choose Option 1 or Option 2.

What our clients have to say

Thanks a million! It's not often that one can get things done without any frustration I've been really impressed with the level of professionalism & efficiency with which this query has been handled…

Dieter

SMS Campaign Console Frequently Asked Questions

Mobile Marketing Tools Overview

Who should be looking at this package ?

Who should be looking at this SMS Competition Software ?
Companies wanting to use a SMS Competitions platform to promote an event, product or service they offer.

This is a great cost effective platform for Ad Agencies that need to run SMS Competitions on behalf of their clients. It is also really quick & easy to setup.
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SMS Competition Pricing & Revenue Examples

Pricing & Revenue Example for a R2 SMS Competition
Example 1: R2.00 SMS Competition on Option 1

- Software Monthly Fee = R450
- Once Off SMS Competition Fee = R 0
- Monthly SMS Competition Fee = R 0

Rough SMS Revenue Calculation:

- Network fee on R2 SMS = R1
- Afridesign fee on R2 SMS = R0.80c
- Your share on R2 SMS = R0.20c
- If you opt for a reply SMS = R -0.09c
(Please note you will have to subsidise your reply SMS should you need one.)

Example 2: R2.00 SMS Competition on Option 2

- Software Monthly Fee = R450
- Once Off Per SMS Competition Fee = R 900
- Monthly Per SMS Competition Fee = R500

Rough SMS Revenue Calculation:

- Network fee on R2 SMS = R1
- Afridesign fee on R2 SMS = R0.20c
- Your share on R2 SMS = R0.80c
- If you opt for a reply SMS = R0.51c
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SMS Competition Software Questions

How many competitions / campaigns can I create at one time?
As many as your heart desires :)

Please note that if you are running competitions/campaigns on the 80% profit split you will be charged R500 /month per competition that you run. i.e. if you have 3 competitions running , your monthly cost will be R1950 inc VAT/month = R500 per competition x3 and R450 for the competitions console subscription.
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A question we get asked a lot is, "Is this a TURNKEY solution ?"
No, we merely provide the software that allows you to create, and manage, SMS competitions. We don't handle any of the advertising of the competition, we don't choose winners, we don't do market research into a particular type of SMS Competition. That is all up to you.
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Does Afridesign help me to advertise my SMS Competition ?
No, we merely provide the software that allows you to create, and manage, SMS competitions.
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If I opt for a reply SMS in my SMS Competition will I get charged ?
Yes, for every reply SMS you will be charged R0.29c inclVAT. This will come out of your profit.
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Can I have my own unique short code number ?
No, we have preset short code numbers, linked to specific price bands that you make use of. If you would like a dedicated short code number you will have to opt for our SMS Campaign Manager
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What is the maximum value of a single SMS you can have ?
R30.00
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What Price bands do you have available ?
R 30.00, R 25.00, R 20.00, R 15.00, R 10.00, R 7.50, R 5.00, R 3.00, R 2.00, R 1.50, R 1.00
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What is the recommend price band used for SMS competitions?
R2.00
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Do I need to install any software ?
No, it is a web based system, which means all the software is on our system. You do however need an Internet connection and IE 6 or above. You will be provided with login details for your account and then all you need to do is login!

Please note that at the moment, the FireFox, Google Chrome & Safari browsers are not supported by this software.
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What benefit does an online console have to that of installed software ?
You can use it on any machine you want and there is no need to install any software. You could, for example, be in an internet cafe in France and be creating and monitoring your competitions. It is quick, efficient, and convenient.

Plus software updates are automatic.
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Should I wish to cancel my subscription for the SMS Competitions Service, how would I do that ?
Our system is run on a month to month basis ie. we bill monthly until we receive a cancellation notice from you, the client. We work on a written calendar month's notice period. This means that should you no longer wish to use our system, you need to send us a cancellation email, a month before you want the subscription to stop. Please note that even if you don't have a SMS Competition running on the system, we will keep billing you the monthly subscription fee until you cancel with us in writing. We don't automatically assume that because your competition has ended, or you haven't set one up, that you no longer wish to use or system.
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Can I try before I commit ?
Yes, you most certainly can. Enter your details in the form at the top of this page and we will email you login details to our test SMS Competitions Console.
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SMS Competition Info

Do SMS competitions actually work ?
The results of the competition/s depend on a number of factors: 1. The advertising medium and advert quality, 2. The target market, 3. The value of the SMS, and 4. The prize.

We have had competitions that received less than 10 SMS' in any given month, while at the same time, we have had campaigns that received over 60,000 in a given month.

The most successful campaigns, based on the number of SMS's received, were based on the R2 price band, with 'on product' advertising requesting the user to send in barcodes. Another example was on the R1 price band - the client advertised in 25 magazines, for a period of at least six months, and received about 50,000 SMS's in a single month. This competition was not used to generate money but rather sales and leads. They added the SMS competition to their current monthly advertising. This worked so well that they suspended the competition for a period of 4 months because their telesales team could not keep up with the number of leads generated.

Please bear in mind that Afridesign only manages the software and the links into the networks - the actual competition details such as advertising and prizes etc. are in your hands.
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Is this a good money making opportunity ?
No, & it should not be approached with that in mind. Any SMS Competition must be promotional in nature (fund raising SMS Competitions are an exception) & cannot be used for the express purpose of earning money. They should be used to promote a business or service.
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When do we get paid out for our competition ?
90 days after the first competition month. You will then be paid in monthly cycles- i.e. if you start a competition in January then you first payment will be end of April, and so forth.
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Difference between SMS Competitions Software & SMS Campaigns Manager

What is the main difference between the SMS Campaigns Manager and the SMS Competitions Software ?
On the SMS Campaigns Manager, a short code number is registered for your exclusive use, until you choose to cancel. In other words, no one else can use the same short code while you are using it. With the SMS Competitions software, the short code numbers are used by multiple users.

You can also run different types of SMS Competitions on the SMS Campaigns Manager, namely keyword, viral, and instant winner competitions. Whereas, on the SMS Competitions software, you can only run keyword competitions.
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