Search Engine Optimisation

Search Engine Optimisation could be considered an art form!

From basic SEO methods to more complex SEO methods, improving your website's organic search results within the major search engines is no easy task.

You have to know what you are doing when it comes to Google Adwords or you'll be so overwhelmed you won't know where to start !

 

Search Engine Optimisation Packages

 

Starter

Bronze

Silver

Gold

 

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Basic Monthly Management Fee: (exVAT)

R 900

RQ

RQ

RQ

 

Monthly Management Fee.

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Hours per month:

3 hours

5 hours

10 hours

RQ

 

The number of hours that we will spend every month optimising your website.

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Minimum timeframe for package:

3 months

6 months

12 months

RQ

 

This is the minimum timeframe we suggest for each package, as SEO improvements are best implemented over a number of months.

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Number of pages per website:

3 - 5

5 - 10

10 - 20

RQ

 

Use the number of pages on your website to determine which package is suitable for you.

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Breakdown of Search Engine Optimisation Packages

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Full Website Analysis:

 

We begin by conducting a full analysis of your website to see if any SEO has been implemented on your site & what we would need to do to improve your site.

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About us optimisation:

 

We analyse & optimise your "About us" content.

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Alt text analysis & modification:

 

We analyse & optimise your website's alt text information.

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Analytics creation:

 

We create an account for your website within Google Analytics to track the volume of traffic your website receives.

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Backlink Analysis:

 

Analysis of your website's incoming links, their quantity & quality.

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Broken Link Analysis:

 

We search your site for any broken links & fix them.

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Clean file names:

 

We analyse your website's file names to see how search engine friendly they are & optimise those that need it.

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Code cleaning & optimisation

 

A very important aspect of SEO is to create source code which is neat, clean & sufficiently optimised for the search engines.

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Code verification

 

We make sure that your website's source code has been verified for use in Google's Webmaster Tools.

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Content analysis & optimisation:

 

We analyse your website's content & optimise it for the search engines.

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Bing Sitemap Creation:

 

The creation and submission of a sitemap to the Bing search engine.

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Google Sitemap Creation:

 

The creation and submission of a sitemap to the Google search engine.

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Image Alt Text Optimisation:

 

Analysis & optimisation of image alt text.

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Image Analysis & Optimisation:

 

Analysis & optimisation of your website's images.

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Keyword Analysis & Modification:

 

Analysis & optimisation of the usage of your website's major keywords.

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Keyword Density Analysis & Modification:

 

Analysis of how many times major keywords are used on your website, where & what context they are used in and the optimisation thereof.

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Meta Robots Optimisation:

 

We analyse the meta robots within your website's source code & include them where they would be of value to your site.

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Meta Tags Analysis & Optimisation:

 

We analyse all of your website's meta data & ensure that it is search engine frindly.

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Navigation Analysis & Optimisation:

 

We analyse how visitors navigate your website & optimise its pages to make this process simpler.

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Robots.txt Optimisation:

 

We optimise your website's robot.txt file according to your specifications.

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RSS Feed Optimisation:

 

We optimise any RSS Feeds that your website has.

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RSS Feed Submissions:

 

Submission of RSS feeds of your choice.

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Sitemap Analysis:

 

We analyse & optimise your sitemap and ensure that it is linked to the most important pages of your website.

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Yahoo! Sitemap Creation:

 

The creation and submission of a sitemap to the Yahoo! search engine.

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The most common question we get is, " How can I get to the top of Google ? "

Search Engine Optimisation is about getting the search engines to "LOVE" your website.

FACT: You can have the BEST looking website in the world & it won't mean a thing to Google! Often the most important things about SEO on your website, are the things you can't even see.

Most of the clients we come across, underestimate the complexities behind proper SEO. The thing about SEO, is that it is not just one aspect, but rather a culmination of a myriad of individual items, which collectively help your website climb the search engine ladder.

What we want to do, is to give you some insight into what true SEO is about, as well as to make sure that the company you choose to perform your SEO, knows what they are doing.

Let's break SEO down into its most rudimentary form. Imagine a visitor to your website is blind, they can't see a thing. In some ways, this is what the spiders that crawl your website are like. They are blind and they can't see a thing. They do not care that it has a nice pink background with a picture of your kitty cat tiled across it. A website's look & feel MEANS NOTHING to spiders.

So how do you "show" a blind person what your website is about ? You have to describe it to them. You start to describe what is on the homepage, you tell them what the company is called, what the company does, and what the pictures on your homepage are about.

Well, here is the kicker, you won't believe how many websites out there tell the Search Engines NOTHING, or very little, about what their business does!

QUICK TEST: Open up your website... on your browser you will see a title bar {probably above the address bar}, that displays the <title> tag of your website. SEO 101 : make sure your title tells search engines & people what your website / company is about.

I'll bet yours says something like "Welcome to ABC Company" - This kind of a title does you absolutely no favours, it only tells people what your name is. What does ABC Company do ? A more appropriate title would be, "web design company based in JHB that focuses on unique website design" - Now that tells both the search engines & visitors about your website.

You might be wondering, "Where do I see this title tag in action?". Well, the next time you perform a search on Google, have a look at the main heading for each search result. This will in most cases display what the <title> tag says for each different website.

The next question is, why was this not done in the beginning if it is so important ? Good question, that is exactly our point, people only view the outward appearance of their website as important. Please don't get us wrong, design is important, but like we have said before, it is only the start. There are many "on-site" updates that can be done to your website to improve its SEO score & searchabililty. You will be surprised at how getting the basics right can dramatically improve your SEO.

Let's pick up on something we mentioned earlier about describing the images on your homepage. You also need to describe these images to the "spiders" that crawl your website, as you would describe them to a blind person. Why? Because it is all about painting a picture for your company on the web. Describing the images on your website might seem pointless, but trust us when we say that it is very important. Remember that it isn't just one aspect that helps SEO, it is the collective result of many SEO improvements.

Another thing, the CONTENT on your website plays a massive role.

People often just slap content onto their website with very little regards as to what it actually says about their company. The way you use your content on your website can be of MASSIVE benefit, not only to your visitors but also to the search engines. Google LOVES GOOD UNIQUE CONTENT.

FYI: Google is in the business of giving their "customers" the most relevant content for their searches - MAKE SURE YOUR CONTENT IS RELEVANT & full of keywords which relate to your industry. When you venture out into the World Wide Web, make sure you have a complete website strategy that includes SEO.

"Let me tell you why we absolutely LOVE our website.

While we are sleeping, it is working. On the weekends, it is working. During the day it is working for us. It is telling thousands of people every month what we can do for them, thousands of people we don't even know.

On top of that, our website has reached companies & individuals in Canada, America, UK, Poland, Denmark, UAE, & numerous African countries. It has helped create international contacts without a single one of our sales people stepping foot into those countries. Consider the man power needed to reach those thousands of people if we did not have a website?

For the last 7 years, our website has literally brought in 1000's of clients that we did not have to cold call. They found us on the web, they came knocking on our door, they called us!

If you are serious about your website, please do not see SEO as a "nice to have", but rather as an absolute necessity!"

Wayne Howcroft - Afridesign Managing Director